A recent study published by Adobe, “Tablets trump smartphones in global website traffic“, shows that tablet have outdone smartphones in terms of generating web traffic. People prefer to use their tablets to browse the internet, compared to smartphones. The bigger screen is surely a major factor. And as both tablet and smartphone owner, I have to say I enjoy browsing more on tablet than on a smartphone.
The desktop still rules web traffic, it is still commanding 84% of web traffic. With tablet at 8% and smartphones at 7%.
We’ve been keeping a close eye on how quickly tablets have taken off. Just a year ago in January we uncovered that visitors using tablets spend 54% more per online order than their counterparts on smartphones, and 19% more than desktop/laptop users. During the past holiday shopping season we saw that 13.5% of all online sales were transacted via tablets. And last month before the Super Bowl we learned that online viewership via tablets doubles during big sporting events. Now we know that not only is tablet traffic more valuable in terms of ecommerce and engagement, tablets have also become the primary device for mobile browsing.
Of course, this trend will likely to continue, especially with tablet price war escalating which means cheaper tablets with more powerful features.