Intel Lexington to challenge ARM domination of Android Tablet

Asus Fonepad ME371MG
Image Credit : Liliputing

Intel is moving forward with its entry into the Android tablet market. It has released the Lexington processor, used on Asus Fonepad, priced at $249, with 3G voice and data capabilities.

Intel is just getting started in the low-cost Android tablet market. The company has so far offered the Atom Z2760 processor, code-named Clover Trail, only for Windows 8 tablets. Wanting to leave Clover Trail largely to Windows, Intel last year decided to develop Lexington, which is a variant of Intel’s Atom chip code-named Medfield.

Lexington chips are already found in low-cost smartphones like Kenya phone maker Safaricom’s Yolo, which is priced at about $125. More Lexington-based smartphones are expected from companies like Lava International and Acer in developing countries.

The low-cost Android device market is important for Intel, and more low-cost Lexington tablets and smartphones will be released going forward, said Hermann Eul, vice president and general manager of Intel’s Mobile Communications Group during an interview at MWC, being held in Barcelona.

“The tablet market is important for us,” Eul said. “We will see all kinds of sizes.”

To gain an edge, Intel is also taking advantage of communications technology it acquired from Infineon, as exemplified by the Fonepad. There’s a big need for such devices, and Eul said that the company will focus on increasing its presence in the market by providing the chips required by device makers.

Source: Computer World

Of course, this is just a start, towards the end of 2013, Intel is preparing Bay Trail, another Atom based processor. It is based on Clover Trail processor, currently in use on Windows 8 tablets. It will be more power efficient and faster than its predecessor.